When I think about data, I am reminded of what my statistics professor used to say. He would constantly urge us to hand him “solid numbers on a page, since everything else is just an opinion.” Indeed, statistics and facts are what drives the decisions of humanity. Don’t believe me? Take your upcoming vacation to Costa Rica. To determine whether you need bikinis or rain jackets, you will likely pull up data around last year’s weather patterns, right? Or what about that house you are planning to buy. To determine how much houses in the area typically go for, you will likely do a search of other nearby listings. Essentially, data is the stuff of life. We use it, seek it, and share it.
who we are
Vision builds our world. Vision builds disparate groups of individuals into communities. Vision makes dreams a reality.
We employ a powerfully and uniquely integrated blend of services, including and not limited to insights, strategy, branding, marketing, loyalty, new media, business development and sales programs coupled with proprietary technology and data analytics to create compelling experiences and engaging relationships with your customers, employees and partners – with one goal in mind, to deliver measurable increases in loyalty, revenue and profits.
the company we keep
what we do
We build business, by focusing on generating revenue and driving cost efficiencies.
As a growth partner, we specialize in generating revenue and profits for your business. We do this by driving better integration, alignment and execution between all revenue-related functions – including design, marketing, loyalty, sales, customer support, innovation and technology, pricing and revenue management.
Clearoute provides its arsenal of tailored strategy services specifically designed for visionaries, business owners, and growth teams. These services help devise or revise plans, products, and/or services to strategically develop and grow their respective businesses. Offered services range from strategy, vision, design, product development, research, sales, loyalty, marketing, as well as customer service. Our comprehensive services strive to grow your business’s profits.
Branding, Marketing, and Loyalty Services
We do everything from branding, creative and experience design, market and product positioning, packaging, advertising, media planning, promotions, PR, digital, social,
loyalty, payments, gift cards, rewards, e-commerce, lead generation, measurement and CRM to drive awareness, create epic experiences, build engagement and increase loyalty, revenue and profits for our partners.
Innovation & Technology
Our innovation and technology services will help transform your business through the management and implementation of new apps, platforms, architecture and tech. We’ll partner with you to determine and/or build the right combination of technologies for your business—from the tech that exists today to the emerging tech of tomorrow.
Research, Decision Sciences and Analytics
We provide ground-breaking reports on mixed market conditions, demographics, best-in-practice product knowledge, and competitive intelligence for your business. We employ Decision Science & Analytics, a discipline that leverages data, behavioural science and machine learning, to address the challenges of customer
demand and loyalty in an evolving marketplace.
Omni-channel & Sales
We have over 20 years of experience with robust and influential local, international and online sales channels to help sell through any product / service your company may have to offer.
We strategize, conceptualize and design dynamic sales environments and collateral materials with visual excitement, providing emotional appeal and relevant information to take prospective purchasers from a point of interest to an informed and engaged purchasing decision.
from the blog
When we first took to the skies with powered flight about a century ago, we could never have predicted the fundamental changes this breakthrough technology would have on our society. In just decades humans went from flitting around in fragile box kites with moped engines to jets to spaceflight. That’s astounding! But those accomplishments are (when put in perspective) simple milestones for future generations to key on. They are sign posts announcing changes beyond what any of us could ever expect.
It was early in the third period when that kid let that slap shot go from about 6 feet away. I remember sliding over for it but I was out of position and had to stretch a leg out to block it. I will never forget that sound when that damn puck hit me square in the cup at about 70 MPH – THWOCK!
Mobile digital devices, led by smartphones have opened up an entire new world of possibilities for marketers. Several years ago, I spoke at the Email Marketing World conference in San Diego about how brands must respect the moment! What I meant by that is that brands must now be aware that because of mobile technology, your message has to be targeted not just to demographics and interest in general but, relevant to what your subscriber may be doing at that moment!
Marketing automation is the big buzz in the corporate sales and marketing world right now. Be it B2B or B2C, a majority of medium and enterprise companies are implementing it to one degree or another while the rest struggle at times to understand the urgency.