who we are

We employ a powerfully and uniquely integrated blend of services, including and not limited to insights, strategy, branding, marketing, loyalty, new media, business development and sales programs coupled with proprietary technology and data analytics to create compelling experiences and engaging relationships with your customers, employees and partners – with one goal in mind, to deliver measurable increases in loyalty, revenue and profits.

the company we keep

Rogers
Shoppers Drug Mart
Lindt
Sony
Bayer
Ericsson
Warner Bros. Canada
Pepsi
Audi

what we do

As a growth partner, we specialize in generating revenue and profits for your business. We do this by driving better integration, alignment and execution between all revenue-related functions – including design, marketing, loyalty, sales, customer support, innovation and technology, pricing and revenue management.

Strategy Development

Clearoute provides its arsenal of tailored strategy services specifically designed for visionaries, business owners, and growth teams. These services help devise or revise plans, products, and/or services to strategically develop and grow their respective businesses. Offered services range from strategy, vision, design, product development, research, sales, loyalty, marketing, as well as customer service. Our comprehensive services strive to grow your business’s profits.

Branding, Marketing, and Loyalty Services

We do everything from branding, creative and experience design, market and product positioning, packaging, advertising, media planning, promotions, PR, digital, social,
loyalty, payments, gift cards, rewards, e-commerce, lead generation, measurement and CRM to drive awareness, create epic experiences, build engagement and increase loyalty, revenue and profits for our partners.

Innovation & Technology

Our innovation and technology services will help transform your business through the management and implementation of new apps, platforms, architecture and tech. We’ll partner with you to determine and/or build the right combination of technologies for your business—from the tech that exists today to the emerging tech of tomorrow.

Research, Decision Sciences and Analytics

We provide ground-breaking reports on mixed market conditions, demographics, best-in-practice product knowledge, and competitive intelligence for your business. We employ Decision Science & Analytics, a discipline that leverages data, behavioural science and machine learning, to address the challenges of customer
demand and loyalty in an evolving marketplace.

Omni-channel & Sales

We have over 20 years of experience with robust and influential local, international and online sales channels to help sell through any product / service your company may have to offer.

Merchandising

We strategize, conceptualize and design dynamic sales environments and collateral materials with visual excitement, providing emotional appeal and relevant information to take prospective purchasers from a point of interest to an informed and engaged purchasing decision.

"A profound next-gen professional services company that has delivered two decades of brilliant work for some of the worlds greatest brands. Truly, one of the best kept secrets."

Former President, Carat Canada

from the blog

Dating in the Digital Age: Digital Marketing and Online Dating

Where do you think people nowadays meet their significant others? At a bar? A grocery store? The mall? Wrong. The landscape of dating has been entirely overhauled, and its thanks to social media and today’s technology. Currently, the most reliable and convenient way to meet other singles is through dating sites or apps that can be accessed with the click of a button. Indeed, it is this convenience which drew people to use tech as a means of meeting other like-minded people. In addition to impacting our overall means of communication and courtship, dating websites and apps also transformed digital marketing.

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It’s A Numbers Thing: Why Data is Important to the Digital Marketing Landscape

When I think about data, I am reminded of what my statistics professor used to say. He would constantly urge us to hand him “solid numbers on a page, since everything else is just an opinion.” Indeed, statistics and facts are what drives the decisions of humanity. Don’t believe me? Take your upcoming vacation to Costa Rica. To determine whether you need bikinis or rain jackets, you will likely pull up data around last year’s weather patterns, right? Or what about that house you are planning to buy. To determine how much houses in the area typically go for, you will likely do a search of other nearby listings. Essentially, data is the stuff of life. We use it, seek it, and share it.

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Technology changes us. Hand touches PC screen

Technology Evolves People

When we first took to the skies with powered flight about a century ago, we could never have predicted the fundamental changes this breakthrough technology would have on our society. In just decades humans went from flitting around in fragile box kites with moped engines to jets to spaceflight. That’s astounding! But those accomplishments are (when put in perspective) simple milestones for future generations to key on. They are sign posts announcing changes beyond what any of us could ever expect.

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Get back up right after taking a shot in social media

Taking Social Media Shots: Thwock it to me!

It was early in the third period when that kid let that slap shot go from about 6 feet away. I remember sliding over for it but I was out of position and had to stretch a leg out to block it. I will never forget that sound when that damn puck hit me square in the cup at about 70 MPH – THWOCK! 

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Digital Marketing in the Moment

Mobile digital devices, led by smartphones have opened up an entire new world of possibilities for marketers. Several years ago, I spoke at the Email Marketing World conference in San Diego about how brands must respect the moment! What I meant by that is that brands must now be aware that because of mobile technology, your message has to be targeted not just to demographics and interest in general but, relevant to what your subscriber may be doing at that moment!

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Digital Marketing vs Thought Momentum

Words and terms such as “tradition” and “status quo” sound rather sedentary and thus, might draw out the conclusion that they have no momentum, but in fact they have quite a lot.

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