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It’s A Numbers Thing: Why Data is Important to the Digital Marketing Landscape

When I think about data, I am reminded of what my statistics professor used to say. He would constantly urge us to hand him “solid numbers on a page, since everything else is just an opinion.” Indeed, statistics and facts are what drives the decisions of humanity. Don’t believe me? Take your upcoming vacation to Costa Rica. To determine whether you need bikinis or rain jackets, you will likely pull up data around last year’s weather patterns, right? Or what about that house you are planning to buy. To determine how much houses in the area typically go for, you will likely do a search of other nearby listings. Essentially, data is the stuff of life. We use it, seek it, and share it.

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It's not important what technology does. It's important what we do with it.