Where do you think people nowadays meet their significant others? At a bar? A grocery store? The mall? Wrong. The landscape of dating has been entirely overhauled, and its thanks to social media and today’s technology. Currently, the most reliable and convenient way to meet other singles is through dating sites or apps that can be accessed with the click of a button. Indeed, it is this convenience which drew people to use tech as a means of meeting other like-minded people. In addition to impacting our overall means of communication and courtship, dating websites and apps also transformed digital marketing.