Category: Marketing

Digital Marketing in the Moment

Mobile digital devices, led by smartphones have opened up an entire new world of possibilities for marketers. Several years ago, I spoke at the Email Marketing World conference in San Diego about how brands must respect the moment! What I meant by that is that brands must now be aware that because of mobile technology, your message has to be targeted not just to demographics and interest in general but, relevant to what your subscriber may be doing at that moment!

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Digital Marketing vs Thought Momentum

Words and terms such as “tradition” and “status quo” sound rather sedentary and thus, might draw out the conclusion that they have no momentum, but in fact they have quite a lot.

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Is Automation Worth More Than Human Insight?

Marketing automation is the big buzz in the corporate sales and marketing world right now.  Be it B2B or B2C, a majority of medium and enterprise companies are implementing it to one degree or another while the rest struggle at times to understand the urgency.

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The Art of Multi-Channel Marketing

In war, the most effective use of force is a combined-arms strategy. It’s almost impossible to conceive of a victory in modern warfare without implementing combined-arms.

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Marketing at Digital Speed

Change may be the only constant, but the speed at which change occurs is variable and for the most part, faster and faster as time and technology moves forward.

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