Tag Archives: social media

SoLoMo in the Retail Industry

Posted on January 30, 2012 by Shoaib Khan

According to a study by the University of Colorado Boulder on mobile content, students consumed: Less than three paragraphs of text Less than 30 seconds of audio Less than one minute of video The market has yet to perfect mobile, … Continue reading →

Posted in Loyalty, Mobile Marketing, Mobile Payments, Smart Phones, Social Media, Social Mobile, Uncategorized | Tagged , , , , , , , , | Leave a comment

It’s the Relationship That Matters

Posted on January 6, 2012 by Shoaib Khan

In the past, marketing was about advertising a single message to the masses in hopes of getting to your smaller group of consumers. Throw that out the window. Now, we must satisfy a smaller group of individuals to get to … Continue reading →

Posted in Influencer Relations, Social Media | Tagged , , , | Leave a comment

Did We Say Mobile?

Posted on January 4, 2012 by Shoaib Khan

In New York this year, Mobile FirstLook 2012 is holding a one-day conference for brands, retailers and ad agencies looking to plan their mobile strategies for the coming year. The increasing importance of mobile for every marketer is clear and … Continue reading →

Posted in Mobile Marketing, Social Mobile | Tagged , , , , | Leave a comment

Engaging Consumers Through Social Gaming

Posted on December 2, 2011 by Shoaib Khan

How can we better engage the consumer? The popularity of social games Farmville, Words With Friends and Mafia Wars shows us just how successful gaming can be in engaging with the consumer. Finding creative ways to increase awareness and interest … Continue reading →

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Mocial : The New Social

Posted on November 18, 2011 by Shoaib Khan

As though we didn’t have too many ‘buzz words’ in our already over-crowded lexicon of social slang, yet another has been added. It appears that ‘mocial’ is on the rise. Fitting when you consider the influence that mobile has had … Continue reading →

Posted in Mobile Marketing, Social Media, Social Mobile, Uncategorized | Tagged , , , , , , | Leave a comment