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	<title>Clearoute Media</title>
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	<link>http://clearoute.com/blog</link>
	<description>Digital &#62; Mobile &#62; Social &#62; Culture</description>
	<lastBuildDate>Thu, 10 May 2012 05:23:54 +0000</lastBuildDate>
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		<title>Loyalty 360: Know Your Consumers</title>
		<link>http://clearoute.com/blog/2012/05/loyalty-360-know-your-consumers/</link>
		<comments>http://clearoute.com/blog/2012/05/loyalty-360-know-your-consumers/#comments</comments>
		<pubDate>Thu, 10 May 2012 05:21:11 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=187</guid>
		<description><![CDATA[Businesses have created loyalty programs and open channels of communication in an attempt to turn their consumers into brand advocates. But just like streamlining  communications or social media efforts, businesses would do well to consolidate their loyalty efforts as well. &#8230; <a href="http://clearoute.com/blog/2012/05/loyalty-360-know-your-consumers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Digital Influence</title>
		<link>http://clearoute.com/blog/2012/03/digital-influence/</link>
		<comments>http://clearoute.com/blog/2012/03/digital-influence/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 04:48:04 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Influencer Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital Influence]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[resonance]]></category>
		<category><![CDATA[social capital]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=179</guid>
		<description><![CDATA[Altimeter&#8217;s report, &#8220;The Rise of Digital Influence,&#8221; does a great job of explaining what digital influence means for brands and how to leverage it. Included in the report are case studies of well-known brands that understand digital influence and how &#8230; <a href="http://clearoute.com/blog/2012/03/digital-influence/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Intent</title>
		<link>http://clearoute.com/blog/2012/02/mobile-intent/</link>
		<comments>http://clearoute.com/blog/2012/02/mobile-intent/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 21:55:26 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=169</guid>
		<description><![CDATA[These days, you can&#8217;t talk about social media or marketing without mobile following close behind. It&#8217;s everyone&#8217;s go-to gadget, from games and finance to shopping and keeping in touch, and if you&#8217;ve ever unknowingly left your mobile device at home &#8230; <a href="http://clearoute.com/blog/2012/02/mobile-intent/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Evolution of Social and Mobile in 2012</title>
		<link>http://clearoute.com/blog/2012/02/the-evolution-of-social-and-mobile-in-2012/</link>
		<comments>http://clearoute.com/blog/2012/02/the-evolution-of-social-and-mobile-in-2012/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 04:00:52 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=137</guid>
		<description><![CDATA[&#160; The intersection of Social with Mobile is clearly something brands and companies are still trying to grapple with. While some have been pretty successful at figuring out how the two best intersect, there are many others that have yet &#8230; <a href="http://clearoute.com/blog/2012/02/the-evolution-of-social-and-mobile-in-2012/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SoLoMo in the Retail Industry</title>
		<link>http://clearoute.com/blog/2012/01/solomo-in-the-retail-industry/</link>
		<comments>http://clearoute.com/blog/2012/01/solomo-in-the-retail-industry/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 20:54:35 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile Payments]]></category>
		<category><![CDATA[Smart Phones]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Mobile]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[purchase process]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[toyota]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=129</guid>
		<description><![CDATA[According to a study by the University of Colorado Boulder on mobile content, students consumed: Less than three paragraphs of text Less than 30 seconds of audio Less than one minute of video The market has yet to perfect mobile, &#8230; <a href="http://clearoute.com/blog/2012/01/solomo-in-the-retail-industry/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Blogging Newbie? Fast Tips To Improve SEO&#8230;</title>
		<link>http://clearoute.com/blog/2012/01/blogging-newbie-here-are-some-fast-tips-to-improve-seo/</link>
		<comments>http://clearoute.com/blog/2012/01/blogging-newbie-here-are-some-fast-tips-to-improve-seo/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 20:54:48 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Influencer Relations]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[posts]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[thought-leadership]]></category>
		<category><![CDATA[thought-provoking]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=120</guid>
		<description><![CDATA[So you&#8217;re finally going to start on building a blog for yourself or for your company. While creating a blog is a great way to generate hits to your site and build credibility, there are some key things you should &#8230; <a href="http://clearoute.com/blog/2012/01/blogging-newbie-here-are-some-fast-tips-to-improve-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://clearoute.com/blog/2012/01/blogging-newbie-here-are-some-fast-tips-to-improve-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gamification&#8217;s Sweet Spot</title>
		<link>http://clearoute.com/blog/2012/01/gamification/</link>
		<comments>http://clearoute.com/blog/2012/01/gamification/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 06:54:23 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=108</guid>
		<description><![CDATA[The last few years has shown us that, not only do grown-ups like to play an entertaining game (see Farmville), gamification can be used to trigger a desired behavior. Who could have predicted that leader boards, badges and achievement levels &#8230; <a href="http://clearoute.com/blog/2012/01/gamification/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://clearoute.com/blog/2012/01/gamification/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protesting SOPA and PIPA</title>
		<link>http://clearoute.com/blog/2012/01/protesting-sopa-and-pipa/</link>
		<comments>http://clearoute.com/blog/2012/01/protesting-sopa-and-pipa/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:38:54 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=95</guid>
		<description><![CDATA[Try going into Wikipedia or Reddit and you will find that both sites have chosen to go black today in protest of SOPA and PIPA. While the internet is buzzing with talk about what this would mean for the internet, &#8230; <a href="http://clearoute.com/blog/2012/01/protesting-sopa-and-pipa/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://clearoute.com/blog/2012/01/protesting-sopa-and-pipa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Women More Active Than Men: Smart Phones</title>
		<link>http://clearoute.com/blog/2012/01/women-more-active-than-men-smart-phones/</link>
		<comments>http://clearoute.com/blog/2012/01/women-more-active-than-men-smart-phones/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 01:59:21 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Cross-Cultural Marketing]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile Payments]]></category>
		<category><![CDATA[Smart Phones]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Mobile]]></category>
		<category><![CDATA[evangelist]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[smart phones]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=88</guid>
		<description><![CDATA[Keep your female consumers in mind the next time you begin crafting your marketing strategy. Women, more than their male counterparts, are great evangelists for the brands that they love. According to studies, 92% of women who are loyal to &#8230; <a href="http://clearoute.com/blog/2012/01/women-more-active-than-men-smart-phones/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://clearoute.com/blog/2012/01/women-more-active-than-men-smart-phones/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Commerce and What&#8217;s Next?</title>
		<link>http://clearoute.com/blog/2012/01/facebook-commerce-and-whats-next/</link>
		<comments>http://clearoute.com/blog/2012/01/facebook-commerce-and-whats-next/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 19:37:59 +0000</pubDate>
		<dc:creator>Shoaib Khan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://clearoute.com/blog/?p=82</guid>
		<description><![CDATA[This past holiday season, over 1,000 shoppers were asked if they purchased anything from a retailer&#8217;s Facebook page. Only 9% said yes. In addition, only one in five said that their social media connections influenced what they purchased over the &#8230; <a href="http://clearoute.com/blog/2012/01/facebook-commerce-and-whats-next/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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