Category Archives: Social Media

SoLoMo in the Retail Industry

Posted on January 30, 2012 by Shoaib Khan

According to a study by the University of Colorado Boulder on mobile content, students consumed: Less than three paragraphs of text Less than 30 seconds of audio Less than one minute of video The market has yet to perfect mobile, … Continue reading →

Posted in Loyalty, Mobile Marketing, Mobile Payments, Smart Phones, Social Media, Social Mobile, Uncategorized | Tagged , , , , , , , , | Leave a comment

Blogging Newbie? Fast Tips To Improve SEO…

Posted on January 24, 2012 by Shoaib Khan

So you’re finally going to start on building a blog for yourself or for your company. While creating a blog is a great way to generate hits to your site and build credibility, there are some key things you should … Continue reading →

Posted in Blogging, Influencer Relations, Loyalty, SEO, Social Media, Uncategorized | Tagged , , , , , , , | Leave a comment

Women More Active Than Men: Smart Phones

Posted on January 17, 2012 by Shoaib Khan

Keep your female consumers in mind the next time you begin crafting your marketing strategy. Women, more than their male counterparts, are great evangelists for the brands that they love. According to studies, 92% of women who are loyal to … Continue reading →

Posted in Cross-Cultural Marketing, Evangelism, Loyalty, Mobile Marketing, Mobile Payments, Smart Phones, Social Media, Social Mobile | Tagged , , , , , | Leave a comment

It’s the Relationship That Matters

Posted on January 6, 2012 by Shoaib Khan

In the past, marketing was about advertising a single message to the masses in hopes of getting to your smaller group of consumers. Throw that out the window. Now, we must satisfy a smaller group of individuals to get to … Continue reading →

Posted in Influencer Relations, Social Media | Tagged , , , | Leave a comment

Mocial : The New Social

Posted on November 18, 2011 by Shoaib Khan

As though we didn’t have too many ‘buzz words’ in our already over-crowded lexicon of social slang, yet another has been added. It appears that ‘mocial’ is on the rise. Fitting when you consider the influence that mobile has had … Continue reading →

Posted in Mobile Marketing, Social Media, Social Mobile, Uncategorized | Tagged , , , , , , | Leave a comment