Category Archives: Mobile Marketing

SoLoMo in the Retail Industry

Posted on January 30, 2012 by Shoaib Khan

According to a study by the University of Colorado Boulder on mobile content, students consumed: Less than three paragraphs of text Less than 30 seconds of audio Less than one minute of video The market has yet to perfect mobile, … Continue reading →

Posted in Loyalty, Mobile Marketing, Mobile Payments, Smart Phones, Social Media, Social Mobile, Uncategorized | Tagged , , , , , , , , | Leave a comment

Women More Active Than Men: Smart Phones

Posted on January 17, 2012 by Shoaib Khan

Keep your female consumers in mind the next time you begin crafting your marketing strategy. Women, more than their male counterparts, are great evangelists for the brands that they love. According to studies, 92% of women who are loyal to … Continue reading →

Posted in Cross-Cultural Marketing, Evangelism, Loyalty, Mobile Marketing, Mobile Payments, Smart Phones, Social Media, Social Mobile | Tagged , , , , , | Leave a comment

Did We Say Mobile?

Posted on January 4, 2012 by Shoaib Khan

In New York this year, Mobile FirstLook 2012 is holding a one-day conference for brands, retailers and ad agencies looking to plan their mobile strategies for the coming year. The increasing importance of mobile for every marketer is clear and … Continue reading →

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Intersection of Mobile, Social, and Shopping

Posted on December 23, 2011 by Shoaib Khan

Shopkick is pairing up with CW in a campaign that will offer viewers deals via calls-to-action while watching their favourite show. Co-founder/CEO of Shopkick, Cyriac Roeding says viewers simply open their shopkick apps during the commercial breaks for special offers … Continue reading →

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Mocial : The New Social

Posted on November 18, 2011 by Shoaib Khan

As though we didn’t have too many ‘buzz words’ in our already over-crowded lexicon of social slang, yet another has been added. It appears that ‘mocial’ is on the rise. Fitting when you consider the influence that mobile has had … Continue reading →

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