Keep your female consumers in mind the next time you begin crafting your marketing strategy. Women, more than their male counterparts, are great evangelists for the brands that they love. According to studies, 92% of women who are loyal to a brand will share their enthusiasm for that brand with her circle of friends and anyone else who may listen.
Another interesting fact, women are more active on their mobile devices than men. Based on the Masterindex report, women aged 18 to 35 spend two or more hours per week shopping on their mobile devices. According to Compete, roughly 53% of smart phone users in Q2 2011 were women. Data from Neilson showed multicultural women to be highly connected to smart phones: 3 in 5 African American, Hispanic and Asian American women vs. only one-third of Caucasian women.
As far as activities go, women are slightly more active than men:
Women vs. Men
Accessing social networking sites (79% vs. 68%)
Playing games (76% vs. 66%)
Sharing photos/videos (73% vs. 65%)
Conducting financial transactions (60% vs. 48%)
Ethnic women make up the majority of smart-phone users. If it fits your product or service, a cross-cultural marketing strategy that targets the female consumer is a smart move.
